What is Google Marketing Platform?
Posted: Tue Jan 21, 2025 9:47 am
Google Analytics 360 is one of the services of the Google Marketing Platform. There are seven tools in total, and you can subscribe to each one individually. However, when conducting large-scale marketing, it is a good idea to consider introducing the Google Marketing Platform itself. Here we will explain six tools other than Google Analytics 360.
Google Data Portal
This is a BI tool that analyzes data collected by Google Analytics 360 and visualizes hospital mailing leads it in easy-to-understand graphs and tables. BI tools can analyze and process large amounts of data, and are useful for sales simulations and decision-making in business management. Formerly known as Google Data Studio, it is available for free.
You can freely customize the size and shape of graphs and tables to create visual reports, which is useful for sharing and analyzing with members of your company or department.
Google Surveys 360
This function allows you to conduct online surveys and efficiently obtain user insights. There is a free version, but the biggest difference and benefit is that it allows you to target using user lists such as gender and age, and zip codes. Conduct market research with advanced targeting and obtain users' true opinions.
Google Data Portal
This is a BI tool that analyzes data collected by Google Analytics 360 and visualizes hospital mailing leads it in easy-to-understand graphs and tables. BI tools can analyze and process large amounts of data, and are useful for sales simulations and decision-making in business management. Formerly known as Google Data Studio, it is available for free.
You can freely customize the size and shape of graphs and tables to create visual reports, which is useful for sharing and analyzing with members of your company or department.
Google Surveys 360
This function allows you to conduct online surveys and efficiently obtain user insights. There is a free version, but the biggest difference and benefit is that it allows you to target using user lists such as gender and age, and zip codes. Conduct market research with advanced targeting and obtain users' true opinions.