Big data: applications that transform our reality

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Discover 6 big data applications that show you why these advances are much more than just a business.
Big Data applications, platforms, apps, software... it is becoming easier every day to transform any data into something big in a simple, effective and, often, free way. Reality has changed since decisions are based on huge volumes of data, which allow us to extract all the value of the information.


Big Data applications: much more than a business
Data makes it possible to make a difference, to change rich people database , to expand, to find solutions and to strengthen relationships with customers, suppliers and partners. The use of Big Data applications is more widespread than ever and can be seen in areas as diverse as:

Understanding customers : Big data is being used to better understand customers and their behaviors and preferences . Businesses are eager to expand their traditional data sets with social media data, search engine logs, and sensor data to get a more complete picture of their current and potential consumers.

Optimizing business processes : Retailers are able to optimize their actions based on predictions generated from social media data and even weather forecasts. This enables them to achieve better results in their promotions and achieve greater success in their launches.

Increased supply chain efficiency : thanks to inventory minimisation, waste reduction or appropriate staff selection. But also, in the transport function, new Big Data applications enable the optimisation of delivery routes, inventory minimisation or the integration of traffic data in real time.



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Personal quantification for performance improvement: Big data is not just for businesses and governments, anyone can benefit from this access to information . Data generated from wearable devices and sensors, such as smart watches or bracelets, which collect data on calorie consumption, activity levels or sleep patterns, facilitate the achievement of life balance. Moreover, when complemented by collective data analysis, it provides a new perspective of great use to individual users.

Improving health : The computing power of Big Data analytics makes it possible to decode entire DNA strands in minutes , simplifying the prediction of disease patterns and facilitating research efforts that lead to the discovery of new cures . Big Data applications are already in use at some of the world’s top hospitals, such as the Anderson Cancer Center , which relies on advanced analytics to make treatments for cancer patients more effective.

Improving sports performance: the world's number ones in tennis, football or athletics are all familiar with analysing large volumes of data. Big Data applications that allow the most important conclusions to be drawn from a video of a training session or a match between two rival teams are just the tip of the iceberg. Analysis of the performance of each player in a match, sensor technology in equipment to obtain feedback on the game and clues to improve it and even devices to track athletes outside the sports environment and better understand their nutritional and sleeping habits, for example , which can be complemented by monitoring their conversations on social networks to control their level of emotional well-being.