A strategic approach to customer relations

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Discover the importance of taking a strategic approach to customer relations to increase sales and foster loyalty.
The concepts of customer satisfaction and loyalty are essential in this increasingly competitive world. Given the key importance of the customer for digital transformation, a business imperative today, they constitute above all a necessary starting and ending point to achieve a successful strategic approach to customer relations . It cannot be said that satisfying customers was not key before, there is no doubt about it, but now they acquire a new dimension in the global organization of the organization, oriented towards the Data Driven business model . Basically, the aim is to make technology, quality governance and the organization's culture great allies when it comes to liberating data.

Only in this way will it be possible to take full advantage of its potential and make better decisions to translate it into competitive advantages. In particular, it will be essential to have quality information dentist database the clientele , as well as to obtain it in an agile, timely and reliable manner.

Its use from the different departments involved can make a big difference. Those days of interesting offers to attract and keep customers are now insufficient. To face the competition , characterized by its globality, specialization and competitiveness, it is essential to establish a total relationship with the customer.



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A comprehensive approach based on three pillars
The challenge is enormous, but so will be the rewards if we achieve a position of comparative advantage thanks to a strategic approach to customers that grants it to us. In a context like the one described, we also have the advantages that new technologies offer us to get to know them better, respond better to their needs and expectations and, ultimately, improve the customer experience in order to gain loyalty.

Sales are no longer the only objective of the commercial approach. Although the ultimate goal is to increase sales, these need a favourable context, in which a satisfactory relationship is maintained over time between the company and the customer. Supported by a unique vision of the customers in the different channels and points of contact.

A total relationship with customers brings us a double benefit, since, on the one hand, retaining them costs less than winning new ones and, on the other, there is no doubt that a satisfied customer sooner or later ends up being more profitable. Going to the practical side , the best strategy rests on three fundamental pillars: customer service, marketing and sales.