As we well know, content marketing :
Increase your brand's traffic on the internet.
Boost your website's authority.
Build trust in your community and connect your brand with potential customers.
It helps you get leads and therefore clients (which is what we are here for).
With these points in mind and the fact that all marketing and advertising agencies need a content strategy to reach their target audience , we must relate content marketing to tourism.
When looking for a trip, a destination to visit, a hotel to stay in or an event to attend, we are guided by a very strong emotional component and, let's be honest, we are driven by desire!
The objective of tourism companies is to implant in portugal whatsapp resource the consumer's mind the desire to travel and, in addition, to provide the means to facilitate the task and promote a unique experience, a goal that can be achieved with a careful content marketing strategy in tourism.
Destination is sold, but also adventure, gastronomy, culture and even comfort and relaxation depending on the age and purchasing power of the target audience we are targeting.
Appropriate type of content
It varies depending on the objectives, the target, the resources, the timing and the budget.
Blog : This should be the center of our entire content strategy. It is the first place potential customers go to research your company and should follow a carefully thought-out editorial line agreed upon by all members of the company's communications and marketing department.
Video : it was, is and will continue to be a key (and indispensable) element in the content marketing strategy in tourism. It serves to reach potential audiences by informing them about products/services and, on the other hand, to attract and win over customers with the idea of generating a community.
Infographic : It hardly needs an explanation. It is the union of information + photography and is very easy to share , which helps to visualize the brand.
Newsletter : It is used to keep followers and users engaged , as well as being a useful and fast communication channel if combined with a consistent and well-segmented email marketing campaign.
Ebook : This is a key and (suspiciously) underused tool. It is an element with a high conversion rate and, by requesting user data for download, it becomes a very powerful lead magnet .