6 practical tips for collaborating with influencers

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Today, for many companies, working with influencers is a necessary step in building their brand and recognition . But since many companies do not have a dedicated person for this, if they do not outsource these marketing activities, they find themselves in a dilemma about how to even tackle it. That is why today I have prepared basic practical advice for all self-employed entrepreneurs and smaller companies , which is good to follow when embarking on the “influencer” project.

Who are influencers anyway?
As you may have already gathered from the foreign word influencer, it is someone who has "influence" or influence in the community, and thus a role in what decisions we make and what opinions we form about what. Since online influencers are influential online, they have a great deal of power to influence their followers. They are most often divided into four larger groups: nano influencers (up to 10k followers), micro influencers (10k-100k followers), macro influencers (100k to 1M followers), mega influencers (1M+ followers). The larger the number, the higher the fees, of course, but it should be added that the largest ones are mainly chosen by corporations with huge budgets, while for smaller companies, the choice of nano and micro influencers is more economical and often more effective.

How to recognize a good influencer?
A good influencer doesn't just have a relatively large germany phone number lead number of followers. When deciding to collaborate, we should primarily be interested in what their follower pool and interests are, and how much interaction this influencer actually has with them, because this determines how influential they really are. The best way to find out is to look at the "engagement rate" of an individual profile. It's also worth checking the quality of the influencer's base (more about this here ) and whether the followers are real or purchased. This can be easily done with some free tools, which I will list at the end of this article.

How to choose the best influencer for your marketing campaign?
First of all, it's worth considering which niche to look for influencers in so that they really have the audience you're looking for. Lifestyle influencers are very general, while "mom bloggers" and "travel influencers" are very narrow in terms of interest, and sometimes finding the right niche influencers with a smaller following is a surefire hit. Then you need to decide how broad you'll set your campaign (how many influencers you'll include), what your budget is (it's best to set a limit and decide on a strategy based on that), and what kind of material you'd like to get from them (what kind of images, videos, prize games you'd run, and what kind of material you can use for ads or what kind of content will give you the most revenue overall).

influencer marketing
How to ensure good results from an influencer campaign?
It is very important to communicate clearly and directly with influencers. To be approachable, friendly and to brief your chosen influencers well. This also means that you agree in advance on the number and type of posts you expect. You can measure direct sales from working with an influencer in many ways. According to the number of codes used that customers redeem in your online store, for example. Or according to the number of new followers you have generated with the campaign. Or with the number of “leads” or new contacts you have added to your mailing list. Or with the number of people who contacted you and were interested in your service because of their recommendation. Make sure that you can monitor your goals in clear metrics and with concrete numbers, because this is the only way you will be able to assess the success of the campaign.

How to ensure that influencers stick to the agreement?
My recommendation is to make an effort to communicate transparently from the beginning and clearly express your expectations. And most importantly, deadlines for delivery or publication. Some people, however, work with influencers very often and have found that it is most effective for them to prepare a special cooperation contract. This way, both parties are legally bound. The amount of the fee or compensation also plays a role. The higher it is, the more reasonable it is to form a legal commitment. It also makes sense to form one when it comes to longer - half-yearly, annual or multi-year cooperation and not just a one-off marketing campaign.

How do I pay influencers or what compensation should I get from influencers?
There are many ways to pay the influencers you work with. With smaller or micro influencers, you can easily arrange a campaign that you will compensate with products. The higher the price of your product, the larger influencer you will be able to afford. Of course, a lot also depends on your negotiating skills. Influencers who have over 10 or 15k followers already have set fees for their posts, but you can often negotiate a little more. With influencers who are larger (50k, 100k+), you will probably have to open a wallet more specifically for cooperation. Payment can be made through the company - larger influencers usually have some kind of sp opened. The same applies to payments abroad, and compensations for Amazon vouchers, Zara vouchers and the like are also increasingly happening.