How to set up your sequence for targeted leads

[samiaseo222]

I'm going to give you a real example of a sequence we sent based on one of these targeting techniques. You'll see who we sent it to, which channels we used in the campaign, and even what the copy of the intro email looked like.

And of course, you'll discover how to replicate the tactic for your own outreach!

Sales targeting in action (real targeting strategy example)
We sent two very similar campaigns to partners email lists targeted sales leads that followed the lemlist LinkedIn page (tactic 11 above).

The first campaign was for teams with 10 – 50 employees and the second was for teams with 51 – 200 employees. And we kept the same steps for each campaign.

LinkedIn page followers targeting sequence steps
From the outside it seems to be the same thing for both segments, but one key difference here was the content inside each of the steps.

To show you what I mean, take a look at the two intro emails for each sequence:

first email for leads with 10-50 employees
The email above was sent to lemlist page followers with 10 – 50 employees, and the one below to those with 51 – 200.

first email for leads with 50-200 employees
Everything about these emails was using the same ideas, except the second one has a personalized sentence in the intro (the icebreaker tag). I'll explain why in the next section.

We used mainly email, with some LinkedIn profile views and a well targeted message that only used basic personalization (like name and company), and one custom image with the lead's first name.

It worked like a charm for us, check out these results…

results from LinkedIn followers camapign
Just be sure whenever you're using social selling that you're only using channels where your leads are present and active!

And of course we used lemlist to import our leads from LinkedIn and send this targeted sequence.

If you want to test it out for yourself, set up your account in seconds .