What is the structure of a Sales Funnel in marketing?

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In the following image you can see the most common graphic representation of a Sales Funnel.

stages-of-the-sales-funnel

Its structure is divided into 3 parts:

Stage 1 TOFU (Top of the Funnel)
Attraction or Traffic: This term occurs in the widest section of the funnel, that is, at the beginning (from top to bottom).

This is where the customer cycle begins and, of course, where you do your best to attract the largest number of users .

Initially, many people may not be interested in making the final purchase of your product or service, since they generally do not know much about you.

Now comes the hardest part, which is getting those users to bulgaria whatsapp number database move down the funnel!

Stage 2 MOFU (Middle of the Funnel)
Consideration or Contacts: also known as Leads , are users who show interest in your product or service.

This is where the funnel gets narrower and your efforts increase.

This is where you define which users will become customers and which will not.

Never forget that your digital marketing strategy must be objectively directed at your Buyer Persona.

Stage 3 BOFU (Bottom of the Funnel)
Decision or Sales: corresponds to the final segment of the funnel and therefore it is in this phase where you reach sales and new customers.

The more traffic you drive to your website, the more likely you are to increase your sales and achieve an effective digital marketing strategy.