Create supporting articles that explore subtopics in detail and link them back to the main pillar page.
6. Relevance signals from Google's Hummingbird algorithm
What it is: Hummingbird focuses on understanding the meaning of the query rather than just keyword matching, valuing content that fits user intent and context.
Why it is important:
Intent match: Content that meets user needs ranks better qatar phone numbers than content that only contains exact keywords.
Higher quality results: Hummingbird rewards pages that go beyond single terms and dig deeper into topics.
How to put it into practice:
Prioritize user needs and most likely questions.
Provide complete answers that match the intent of the query, not just the keywords.
7. Understanding intent variations (navigational, informational, transactional)
What it is: Users search for different reasons: finding a site (navigation), learning something (information), or purchasing a product (transaction).
Why it is important:
Increased user satisfaction: Tailoring content to specific intents ensures that visitors quickly find what they're looking for.
Improved rankings: Search engines favor pages that address the user's underlying goal.
How to put it into practice:
Identify the primary intent of your target keywords.
Create content and CTAs aligned with what users want: answers for informational queries, product pages for transactional terms.
8. Optimized for contextual searches (e.g. "best running shoes")
What it is: Contextual queries often include adjectives, comparisons, and situational details ("best," "for running"), showing that the user wants more than just a product—they need guidance or a recommendation.
Why it is important:
More specific results: These queries indicate that users are looking for certain qualities or conditions. Content that speaks directly to these nuances stands out.
Increased Engagement: Meeting these context-driven needs can increase brand trust and loyalty.
How to put it into practice:
Incorporate descriptive terms and scenario-based language into your text.
Highlight unique features, benefits, and use cases that fit the user's context.
9. Using tools like Google Trends for thematic relevance