Develop a development strategy

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Conclusions
Planning marketing activities in B2B is very difficult, but without advertising it is unlikely to achieve positive results. To find your clients, you need to use modern tools and trends, boldly abandoning methods that stop workinOnline sales in Russia are still lagging far behind offline sales. Rosstat cites data showing that as of September 2023, the share estonia telegram number database of online transactions in the total retail trade volume was only 7.4%. At the same time, online sales have shown steady growth over the past 10 years: from 0.7% in 2014 to 6% in 2022. In this article, we will figure out what will help e-commerce representatives attract and retain customers in 2024. We will consider promising trends and explain their benefits for business.


In 2024, the popularity of e-commerce will predictably grow, and at the same time, competition between market players will become fiercer. For example, the number of sellers on marketplaces is constantly growing, but the quality of product presentation, promotion and customer service is improving much more slowly. Practice shows that only those sellers who think through a strategy in advance become successful. For example, this is how the relevance of tasks was distributed according to the results of the Tinkoff eCommerce survey:

E-commerce in 2024: How to Develop a Business to Be Successful