Final conclusion on How to create landing pages?

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This is not the case if you want to complement the information you are going to send them by email with a call in which you explain what the program consists of and the profile of students it is aimed at. But forget about including any field that you are not going to use in your next contact with the user and that is not vital to communicate with them.

In addition, the form should be placed in different places on the website depending on the length of the website and the copywriting strategy used. Obviously, you should always include it in purchasing directors email list your above-the-fold section, but you should include more CTAs that lead you to fill out the form or even include it in different formats if your landing page is very long.


Despite everything stated above, we want to make it clear that there are no magic formulas that will ensure success in your campaigns, as this depends on countless variables and each case is unique. You would have to take into account things that are completely unrelated to the campaign, such as the quality of the product, the way you present it to the user, your recognition as a brand, etc.

And for each particular case, the perfect landing page will be different from those that have worked in the past with other products. Ultimately, creating a good landing page is a process that is learned by making mistakes and being willing to learn from those mistakes. For this reason, it is vital to have someone on our team who has experience in building landing pages and who perfectly understands both the product and the sector in which we operate, as well as the levers that will really encourage your potential consumer to register.