“Contagious” is one of the best marketing books by marketing professor Jona Berger. He is an author, holds a Ph.D. in marketing, is a professor, and is a speaker best known for his word of mouth, viral marketing, and social influence.
Contagious is a New York Times best book -rated 4.6* on Amazon. It has 256 pages and weighs 7.3 ounces, with dimensions (5.5✖0.6✖8.38). It secures #3,942 position in Amazon’s top-rated books. It is also available in Audio Format.
“Contagious” books provide actionable techniques for spreading information, designing messages, advertising, and sharing content.
According to marketing expert Jona Berger, word of mouth is the driving force behind contagious products or ideas. When people talk more about marketing products, they become easy to grow and result-driven.
“Contagious” marketing book explains the psychology of becoming famous and shares six essential elements for becoming contagious among a group of people, applying the idea of contagion to marketing strategy.
It consists of:
Chapter#1
Attract audience
Engage Audience
Benefit Audience
Chapter#2 Creating Effective Triggers
Conventional wisdom that suggests leading causes of popularity
Frequent
Trustworthy
Popularity comes from word of mouth
Frequency
Trustworthiness
Targeted
Chapter#3 Generate an emotional response
Emotion generates a lot of psychological australia whatsapp number list push from people about how they feel.
Chapter#4 Create public visibility
How to make things visible
Making the private public
Chapter#5 Provide practical values
Ways to add practical value
Chapter#6: Tell people a story
Ways to tell the story
This “Contagious” book provides information about going viral. You should consider picking up a copy if you are a marketer, social media manager, entrepreneur, or anyone else interested in increasing viral activity,
Whether you are a big or small company digital marketer and want to boost the marketing process or make it easy, this “Contagious” book is for you.