Sending too often or too little

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1. Personalized email content: To make the email content more attractive, you should have a deep understanding of the target audience and customize personalized content according to their needs and interests.
2. Provide valuable content: Make sure the email content is of actual value to users, such as preferential information, industry information, usage tips, etc., and avoid pure advertising push.

Mistake 3: Ignoring Mobile Optimization
Nowadays, most users view emails through mobile devices. If the email is not optimized for mobile devices, there will be problems such as disordered layout, slow loading, and difficulty in clicking buttons, which will affect the user experience.
How to avoid
1. Responsive design: When designing emails, you need to adopt a peru telegram number database responsive layout to ensure that the email can be adaptively displayed on various mobile device screens.
2. Simplify the layout: Avoid using overly complex layouts and too many pictures, optimize pictures, reduce loading time, and reasonably set the button size and position to facilitate user clicks.

Error 4:
Too high a sending frequency will annoy the recipients, leading to an increase in the unsubscription rate; while too low a sending frequency will make the recipients forget the brand, reducing the effectiveness of email marketing . For example, some brands send multiple emails every day, or only send one email every six months, which is difficult to achieve good marketing results.
How to avoid
this?