4 Tips for Lead Generation Practice

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Identify your target
First, clarify the target of your lead generation. By clarifying your target, you can create a sense of unity in your appeal and reduce the chances of acquiring unexpected leads.

When setting your target, in addition to attributes such as "40-60 years old", "office worker", "HR department", and "management position", you should also consider a persona. A persona is a realistic image of a person derived from your target. By defining a persona, everyone can share an image of who the customer will be, and you can proceed with your measures without losing focus on the direction of product development and appeal.

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[Template included] What is persona marketing? Explaining the benefits and how to create it
Tip 2: Choose an approach that matches the user's stage
When implementing lead generation, it is important to choose a method that suits the user's stage and provide the most appropriate content.

For example, it would be difficult to suddenly get users who are not yet problem-aware to download your company's service overview materials or participate in a seminar on solving the problem. We recommend that you start by "providing content such as market research and know-how" or "making cold calls to introduce yourself and get them to know your company."

Lead Generation

As shown in the diagram above, imagine vietnam telegram phone number list the process leading up to lead acquisition and choose an approach that matches the situation and psychology of the user at each stage. Since the customer process differs depending on the industry, product, etc., create one that is appropriate for your company.

Tip 3: Align your marketing and sales departments
Cooperation between the marketing and sales departments is essential for lead generation. Leads acquired by the marketing department are passed on to the sales department, which then leads to negotiations and orders. By sharing the details of the measures and the background to the acquisition of the leads, the sales department will be able to move smoothly into negotiations.

In addition, by the sales department informing the marketing department of the trends of leads that are likely to lead to orders, the marketing department will be able to pass on high-quality leads to them.