Find out if your company is “Customer Intelligent”
Posted: Wed Jan 22, 2025 5:28 am
Learn more about Customer Intelligent companies and the role data plays in this process.
Everyone wants agile, simple and frictionless connections with their customers, but few are paying attention to the fundamentals: the fluid exchange of data in order to be a customer intelligent company .
Orchestrating data exchange between traditional on-premise systems and new cloud-based applications creates more comprehensive business processes, supported by current data. It's about being able to create the right information infrastructure to obtain a global view of the customer journey and use that wealth of information to make decisions and activate strategies.
But first things first: connectivity to a wide range of sources and the design of an information management plan is essential. Mailing, networks, WhatsApp, telephone channels… there are so many zalo database through which customers contact you that the only way to take advantage of this wide range of connectivity is by devising a data interconnection strategy that increases in-depth analysis of customer profiles.
Know their preferences: Baby boomers and some Gen Xers tend to prefer direct contact and email, while millennials respond better to social and mobile channels. These are some of the guidelines, but depending on the sector, the findings can provide a lot of insight into how to work better.
More than 80% of IT leaders identified data sprawl as one of the most critical issues their organizations must address today.
Source: IDC
Data-driven customer intelligent
Once we achieve connectivity, the next strategically unavoidable step is to orchestrate the flow of data, that is, to outline a business strategy focused on the customer: knowing your customers from end to end will allow you to create valuable experiences ( customer experience ) that make a difference beyond the completion of sales, even generating stronger links that can be maintained over time.
There are many patterns for organizing or orchestrating this architectural structure made up of intelligent data that flows from different channels. And the methods are not always definitive; they are adapted according to the complexity of the data, the size and frequency of updates, and other characteristics of the company and its type of clients.
Everyone wants agile, simple and frictionless connections with their customers, but few are paying attention to the fundamentals: the fluid exchange of data in order to be a customer intelligent company .
Orchestrating data exchange between traditional on-premise systems and new cloud-based applications creates more comprehensive business processes, supported by current data. It's about being able to create the right information infrastructure to obtain a global view of the customer journey and use that wealth of information to make decisions and activate strategies.
But first things first: connectivity to a wide range of sources and the design of an information management plan is essential. Mailing, networks, WhatsApp, telephone channels… there are so many zalo database through which customers contact you that the only way to take advantage of this wide range of connectivity is by devising a data interconnection strategy that increases in-depth analysis of customer profiles.
Know their preferences: Baby boomers and some Gen Xers tend to prefer direct contact and email, while millennials respond better to social and mobile channels. These are some of the guidelines, but depending on the sector, the findings can provide a lot of insight into how to work better.
More than 80% of IT leaders identified data sprawl as one of the most critical issues their organizations must address today.
Source: IDC
Data-driven customer intelligent
Once we achieve connectivity, the next strategically unavoidable step is to orchestrate the flow of data, that is, to outline a business strategy focused on the customer: knowing your customers from end to end will allow you to create valuable experiences ( customer experience ) that make a difference beyond the completion of sales, even generating stronger links that can be maintained over time.
There are many patterns for organizing or orchestrating this architectural structure made up of intelligent data that flows from different channels. And the methods are not always definitive; they are adapted according to the complexity of the data, the size and frequency of updates, and other characteristics of the company and its type of clients.