Ways to capture customers: Inbound and Outbound prospecting
Posted: Wed Jan 22, 2025 5:33 am
First of all, for a business to be successful, it needs to have a very well-structured and organized prospecting plan. In this sense, Inbound and Outbound prospecting techniques are very useful for generating qualified leads.
In short, inbound marketing is all about attraction. The idea is not to chase potential customers, but to get them to come to you and become interested in what your business has to offer.
Here, content is generally produced so that the prospect moves through the sales funnel so that they develop an interest in the solution offered and, ultimately, become a customer.
Outbound marketing, on the other hand, uses more marketing list of rv owners traditional marketing strategies. Here, the company actively reaches out to the public to offer its products and services.
Communication occurs in a more dispersed manner. This is called “interruption marketing,” when you are watching a movie and a commercial appears, for example, or when you receive a phone call at work from someone trying to find out if your company might be interested in your product.
Now that you know what Inbound and Outbound marketing are, let's better understand the differences between the leads generated by each of them!
Prospecting is just one step in the sales process, see the other 6 in the infographic below:
leads inbound e outbound
What are the main differences between Inbound and Outbound leads?
The main difference between leads generated by Inbound and Outbound prospecting lies precisely in the method by which they are obtained.
In the first technique, as we explained, the company goes to potential customers, who are found and attracted through rich materials, Landing Pages, etc.
Here, it is common for customers to already know their problem and the company and are simply looking for the best solution. For this reason, they usually enter the sales funnel already qualified .
Outbound leads are sought after and, therefore, are not always qualified to complete a purchase. Here, companies need to “chase” people — or companies — that fit their ideal customer profile, through phone calls or advertisements.
In short, inbound marketing is all about attraction. The idea is not to chase potential customers, but to get them to come to you and become interested in what your business has to offer.
Here, content is generally produced so that the prospect moves through the sales funnel so that they develop an interest in the solution offered and, ultimately, become a customer.
Outbound marketing, on the other hand, uses more marketing list of rv owners traditional marketing strategies. Here, the company actively reaches out to the public to offer its products and services.
Communication occurs in a more dispersed manner. This is called “interruption marketing,” when you are watching a movie and a commercial appears, for example, or when you receive a phone call at work from someone trying to find out if your company might be interested in your product.
Now that you know what Inbound and Outbound marketing are, let's better understand the differences between the leads generated by each of them!
Prospecting is just one step in the sales process, see the other 6 in the infographic below:
leads inbound e outbound
What are the main differences between Inbound and Outbound leads?
The main difference between leads generated by Inbound and Outbound prospecting lies precisely in the method by which they are obtained.
In the first technique, as we explained, the company goes to potential customers, who are found and attracted through rich materials, Landing Pages, etc.
Here, it is common for customers to already know their problem and the company and are simply looking for the best solution. For this reason, they usually enter the sales funnel already qualified .
Outbound leads are sought after and, therefore, are not always qualified to complete a purchase. Here, companies need to “chase” people — or companies — that fit their ideal customer profile, through phone calls or advertisements.