Email marketing allows you to play with many variables
Posted: Wed Jan 22, 2025 5:33 am
How many times have you not finished buying your favorite product just because the shipping costs were almost more expensive than the item itself? In how many cases have shipping costs caused you a real headache? As a brand, you can't offer free shipping if you're going to lose money. But you can play around with your prices and raise them a bit to be able to offer free shipping. Perhaps one of the most effective winning email marketing strategies is this one: offering free shipping. Think of it this way. Imagine you launch a sale on a pair of trainers for €35 but the shipping costs are €7.
50. That's €42.4 in total. Don't you think the promotion outlook email lists would be more successful if you just stated the final price and emphasised that shipping costs are free? Or if you at least lowered the prices and made sure they didn't exceed €40 but the customer didn't have to pay for shipping. You'll notice this in the conversions. But it doesn't stop there. to achieve different objectives. With this technique, you will not only achieve higher conversion rates, but you can also use it to attract subscribers.
What if you offer free shipping only to people who subscribe and write their email? 4.- The power of subject lines Winning email marketing strategies: Take care of the subject When it comes to deciding how to craft the perfect subject line, it can be a difficult question. But while you can adapt it, change it, and play with different factors, there is one element that it has to meet: It should be short. Your subject line cannot exceed a maximum of 60 to 70 characters. In fact, Adestra research claims that subject lines that range between this number of characters do not achieve high conversion rates.
50. That's €42.4 in total. Don't you think the promotion outlook email lists would be more successful if you just stated the final price and emphasised that shipping costs are free? Or if you at least lowered the prices and made sure they didn't exceed €40 but the customer didn't have to pay for shipping. You'll notice this in the conversions. But it doesn't stop there. to achieve different objectives. With this technique, you will not only achieve higher conversion rates, but you can also use it to attract subscribers.
What if you offer free shipping only to people who subscribe and write their email? 4.- The power of subject lines Winning email marketing strategies: Take care of the subject When it comes to deciding how to craft the perfect subject line, it can be a difficult question. But while you can adapt it, change it, and play with different factors, there is one element that it has to meet: It should be short. Your subject line cannot exceed a maximum of 60 to 70 characters. In fact, Adestra research claims that subject lines that range between this number of characters do not achieve high conversion rates.