Maria Korolkova
Posted: Wed Jan 22, 2025 5:43 am
The customer kept some of the equipment for himself. He advertised it himself.
Campaign priorities are shared between the agency and in-house marketing
"Dividing campaigns helps not only to share responsibility, but also to exchange experience between the in-house specialist and the agency specialist. There is no competition or negativity between them, since the work is aimed at one goal."
Head of the Contextual Advertising Department of the Promo Expert agency
To find points for increasing the number of leads and reducing the cost of CPL, we developed three hypotheses.
3 Hypotheses That Brought Down Competitors of Industrial Gas and Cryogenic Equipment Manufacturer
We have developed 3 hypotheses to find points for increasing the number of leads and reducing the cost of CPL.
Hypothesis 1: Search advertising will generate more leads than Ad Networks
"Only Search brings in applications. It is worth setting bc data europe phone number on the Web. There are many requests from Google KMS and Yandex YAN, but these are spam or letters from suppliers"
Client's assumption
To test the hypothesis, we carried out preparatory work and then launched the campaigns.
1. Created the structure of the account, campaigns and UTM tags
For proper operation and campaign management, a single "skeleton" of the advertising account was formed. Separate campaigns were created for each segment of the target audience (hospitals, mechanical engineering, etc.), as well as for the product, tool or need.
Campaign priorities are shared between the agency and in-house marketing
"Dividing campaigns helps not only to share responsibility, but also to exchange experience between the in-house specialist and the agency specialist. There is no competition or negativity between them, since the work is aimed at one goal."
Head of the Contextual Advertising Department of the Promo Expert agency
To find points for increasing the number of leads and reducing the cost of CPL, we developed three hypotheses.
3 Hypotheses That Brought Down Competitors of Industrial Gas and Cryogenic Equipment Manufacturer
We have developed 3 hypotheses to find points for increasing the number of leads and reducing the cost of CPL.
Hypothesis 1: Search advertising will generate more leads than Ad Networks
"Only Search brings in applications. It is worth setting bc data europe phone number on the Web. There are many requests from Google KMS and Yandex YAN, but these are spam or letters from suppliers"
Client's assumption
To test the hypothesis, we carried out preparatory work and then launched the campaigns.
1. Created the structure of the account, campaigns and UTM tags
For proper operation and campaign management, a single "skeleton" of the advertising account was formed. Separate campaigns were created for each segment of the target audience (hospitals, mechanical engineering, etc.), as well as for the product, tool or need.