The age range of users is distinctive
Posted: Wed Jan 22, 2025 6:08 am
The Japanese audience for Microsoft advertising is mostly users aged 16-24 and over 45. In particular, users over 45 tend to use their computers with the default settings, and use the default "Microsoft Edge", which makes them more likely to purchase products.
In addition, advertisements are displayed alongside news articles on the Microsoft Edge homepage, making it difficult for users to recognize that they are advertisements, allowing key features of office 365 database advertisements to be delivered without creating a negative impression.
Microsoft Advertising Unique Shopping Ads
Currently, text ads can be delivered to Bing search results from both Microsoft Ads and Yahoo! Ads. However, Yahoo! Ads does not have Shopping ads, and only Microsoft Ads can deliver Shopping ads to Bing search results.
If you have ever run a Google Shopping ad, you will know how effective it is, as it allows you to display information such as product images and prices in the search results.
A wide range of ad display options
Microsoft Ads offers not only the same ad display options as Google Ads, but also many other unique ad display options.
Ad display options allow you to add information that is important to users to regular text ads and can also improve performance, so it's a good idea to implement them as much as possible.
Types of Microsoft Ads
There are several types of ads that can be used with Microsoft Advertising, and we will explain the types and features of each.
Responsive Search Ads
Create your own ad by specifying up to 15 headlines and 4 descriptions. Microsoft Ads will combine these headlines and descriptions to deliver the best performing combination to users.
In addition, advertisements are displayed alongside news articles on the Microsoft Edge homepage, making it difficult for users to recognize that they are advertisements, allowing key features of office 365 database advertisements to be delivered without creating a negative impression.
Microsoft Advertising Unique Shopping Ads
Currently, text ads can be delivered to Bing search results from both Microsoft Ads and Yahoo! Ads. However, Yahoo! Ads does not have Shopping ads, and only Microsoft Ads can deliver Shopping ads to Bing search results.
If you have ever run a Google Shopping ad, you will know how effective it is, as it allows you to display information such as product images and prices in the search results.
A wide range of ad display options
Microsoft Ads offers not only the same ad display options as Google Ads, but also many other unique ad display options.
Ad display options allow you to add information that is important to users to regular text ads and can also improve performance, so it's a good idea to implement them as much as possible.
Types of Microsoft Ads
There are several types of ads that can be used with Microsoft Advertising, and we will explain the types and features of each.
Responsive Search Ads
Create your own ad by specifying up to 15 headlines and 4 descriptions. Microsoft Ads will combine these headlines and descriptions to deliver the best performing combination to users.