Location (city, region, zip code, country)
Type of location (countryside, suburbs, city center)
Examples of geographic segmentation:
Using smart geo segments to create a dedicated filter for people in the EU and ensure your marketing campaigns are GDPR compliant
Using geographic segments to promote products suited to a specific climate
Marketing a live event to people who live within a certain radius of the event venue
3. Behavioral segments (How?)
Ecommerce businesses often use behavioral segmentation malaysia telegram number database to target people based on the web pages they visit or the products they purchase. You can create automated workflows that trigger when a contact takes a specific action, such as:
Download a white paper.
Signs up for a product demo.
Purchase a product or service.
Behavioral segmentation examples:
Sending a follow-up questionnaire after downloading a white paper
Sending purchase information after requesting a product demo
4. Psychographic Segments (Why?)
Psychographic traits are among the most personal segments and include factors such as:
Suggestion of free items or a coupon after purchasing an item
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