Explain the difference with the repeat customer rate

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On e-commerce sites is a common practice. BtoC products and services, which account for daily necessities for individual customers, tend to have lower unit prices than BtoB. Therefore, a system is needed to encourage customers to continue purchasing, rather than just buying once. For example, in the case of web services, measures such as offering three-month plans in addition to one-month plans are necessary. 5 B2C lead nurturing methods Lead nurturing in BtoC can lead to increased sales and improved credibility of your company.


However, in order to cultivate customers who will iran telegram data purchase your company's products and services, you need to prepare multiple methods. Here are five lead nurturing methods that are highly effective for BtoC. We will explain each one in order. Lead Nurturing BtoC [Method 1] Increase your exposure on social media and increase word-of-mouth reviews If you want to increase awareness of your company's products and services, use social media. Using social media allows you to spread positive word-of-mouth to those who are considering purchasing, which can lead to increased sales.


In addition, if you send out information about new products or solutions to customer problems via social media, it may spread and help cultivate potential customers. Please note that each SNS has different age groups and characteristics of its users, so the products that are best suited to them will differ. Social Media Main user groups Features Twitter Men and women in their 20s to 40s Get started for free It's easy to send the latest information Information is easily spread Instagram Women in their 20s to 40s Mainly images and videos Often used in apparel, beauty, and food LINE Men and women in their 10s to 50s Messages have a higher open rate than emails Easier to build one-on-one relationships with users As mentioned above, you need to use the social media that best suits your company's products.