4 Steps to acquiring new customers
Posted: Wed Jan 22, 2025 6:42 am
As a business term, "lead" is often used with this interpretation. What is a lead? Four lead classifications based on the process leading up to an order As mentioned above, the definition of the term "lead" may vary depending on the situation. Usually, the leads acquired by the marketing department are passed on to the sales department and converted into orders. Regarding this process leading up to an order, SiriusDecisions, an American research company, classifies leads into the following four types: MQL (Marketing Qualified Lead): A lead generated through marketing SQL (Sales Qualified Lead): A lead that has been qualified as an opportunity by the sales department SAL (Sales Accepted Lead): A lead accepted by the sales department from the marketing department.
SGL (Sales Generated Lead): Leads generated italy telegram data through sales activities What is a lead? First, a lead acquired through a company's marketing activities and customer inquiries is called an "MQL (Marketing Qualified Lead)." The leads are then handed over to the sales department, but the sales department may also acquire leads through their own sales efforts or referrals. A lead received by the sales department from the marketing department is called a "Sales Accepted Lead (SAL)," and a lead generated through sales activities is called a "Sales Generated Lead (SGL).
" Furthermore, the leads that are converted from these are called "Sales Qualified Leads (SQL)." By negotiating with these SQLs, you can turn them into sales. Five lead categories based on customer psychology In addition, McKinsey & Company , a major American consulting firm , proposes that the process from when a customer becomes aware of a company to becoming a loyal customer can be divided into five stages. What is a lead? Awareness: Knowing about the product or service Familiarity: Having a favorable view of the product or service Consideration: The person is considering a product or service.
SGL (Sales Generated Lead): Leads generated italy telegram data through sales activities What is a lead? First, a lead acquired through a company's marketing activities and customer inquiries is called an "MQL (Marketing Qualified Lead)." The leads are then handed over to the sales department, but the sales department may also acquire leads through their own sales efforts or referrals. A lead received by the sales department from the marketing department is called a "Sales Accepted Lead (SAL)," and a lead generated through sales activities is called a "Sales Generated Lead (SGL).
" Furthermore, the leads that are converted from these are called "Sales Qualified Leads (SQL)." By negotiating with these SQLs, you can turn them into sales. Five lead categories based on customer psychology In addition, McKinsey & Company , a major American consulting firm , proposes that the process from when a customer becomes aware of a company to becoming a loyal customer can be divided into five stages. What is a lead? Awareness: Knowing about the product or service Familiarity: Having a favorable view of the product or service Consideration: The person is considering a product or service.