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But do you know how to do it? How do you know what reputation your contacts have? TABLE OF CONTENTS Email marketing subscribers reputation What makes up the reputation of email marketing subscribers? How to know your users' reputation rating 1.- Implement strategies to achieve higher opening and interaction rates 1.- Use the double opt-in system to generate your email list 2.- Send emails to small segments 3.- Create groups 4.- Increase shipments and frequency 5.- Facilitates the unsubscribe process and encourages interaction 2.- Eliminate contacts using email marketing subscriber reputation systems Email marketing subscribers reputation email marketing subscribers reputation When was the last time you felt frustrated by the amount of spam that arrives in your inbox? Chances are you haven't had this feeling for some time.


This is because over the years, email providers hospitals email list have become quite careful with their filtering. And, based on certain content rules and keywords, they stay away from spam. This technique is known as reputation filtering. The less spam there is in your inbox, the better. But as with everything, there are good and bad sides. And in this case, marketers who struggle to reach their subscribers' inboxes may suffer. What makes up the reputation of email marketing subscribers? Reputation scores are assigned to each IP address and work like this: Imagine that your company doesn't send any emails.