Determine the numerical values ​​(KPIs) required to achieve the KGI

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By listening You can check the issue in detail Sending materials and articles that will help resolve issues If you can resolve the issue, your customers' trust in you will increase. As a result, they will be more interested in your company, and the likelihood of a webinar or appointment setting will increase significantly. Not only creating scenarios but also scoring is important Although we know that it is important to change the approach method according to the customer's condition when conducting lead nurturing, in reality, it takes a huge amount of effort and cost to interview all potential customers.


That's why scoring is effective for prioritizing lebanon telegram data leads to be started. Scoring refers to assigning points to customer attributes and actions taken by customers. For example, opening an email is worth 1 point, requesting information is worth 3 points, and attending a seminar is worth 5 points. This score is a guide to whether the potential customer's issues have become apparent, so you can properly evaluate the state of the "potential customer" to which you should spend your limited efforts and costs.


For more information on scoring, see below. Also check out this article Scoring is essential for lead nurturing! Explaining why and how to implement it Scenarios make it easier to improve lead nurturing Approaching all potential customers requires a lot of effort and cost. Therefore, if you understand what information your potential customers want and prepare appropriate scenarios for each conversion point, it will be easier to improve lead nurturing. Please refer to the concrete examples and design a scenario that is perfect for your company.