Webinar follow-up emails to keep customers engaged
Posted: Wed Jan 22, 2025 8:07 am
Email engagement metrics, such as open rate and click rate, show how people interact with your campaigns. Use them to see what content, links, and subject lines people find interesting. Screenshot of mailerlite's email analytics dashboard source: mailerlite sales and conversion metrics highlight how your campaigns and automations are driving sales. Connect your esp to your e-commerce platform to see how many orders a campaign generates and the total revenue value. The last set of metrics are those that show the health of the email .
Statistics like spam rate, unsubscribe chinese overseas british number data rate, and bounce rate show whether people are enjoying your emails and whether they are reaching the inbox as they should. Optimizing emails through testing once you’ve got the basics set up, start optimizing your campaigns with testing. A/b testing and multi-variant testing allow you to send multiple versions of an email to a small portion of your list to see which one generates the most engagement. A/b testing subject line source: mailerlite the winning alternative will be sent to the rest of your subscribers.
Not only will this help you optimize engagement on the tested campaign, but you can also use the learnings to improve the performance of your future campaigns. How to choose email marketing software if you want to promote your business via email, we recommend using a dedicated email provider. These platforms allow you to: create beautiful branded emails send messages in bulk setting up automation workflows managing your audience track email marketing performance here are some factors to consider when choosing a tool: prices prices vary wildly, and there is usually not much correlation between price and functionality.
Statistics like spam rate, unsubscribe chinese overseas british number data rate, and bounce rate show whether people are enjoying your emails and whether they are reaching the inbox as they should. Optimizing emails through testing once you’ve got the basics set up, start optimizing your campaigns with testing. A/b testing and multi-variant testing allow you to send multiple versions of an email to a small portion of your list to see which one generates the most engagement. A/b testing subject line source: mailerlite the winning alternative will be sent to the rest of your subscribers.
Not only will this help you optimize engagement on the tested campaign, but you can also use the learnings to improve the performance of your future campaigns. How to choose email marketing software if you want to promote your business via email, we recommend using a dedicated email provider. These platforms allow you to: create beautiful branded emails send messages in bulk setting up automation workflows managing your audience track email marketing performance here are some factors to consider when choosing a tool: prices prices vary wildly, and there is usually not much correlation between price and functionality.