5. Drive additional revenue than traditional ecommerce

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Social commerce is driving an increasing portion of marketing-driven revenue for ecommerce businesses. According to EMarketer, retail social commerce sales in the US is estimated to pass the $100 billion milestone in 2025.

With retail social commerce set to triple by 2025, canada b2b leads hopping on the social commerce bandwagon is a great move. As social commerce opens up new avenues for your business to drive sales, it gives you the opportunity to grow your revenue.

6 social commerce statistics marketers should know
Facebook is the most popular platform for social commerce. It’s expected to reach 64.6 million social commerce buyers in 2024.
Instagram comes next with an estimated 46.8 million buyers making a purchase in 2023.
TikTok is up and coming option with 35.3 million users buying on the platform. In 2023, the platform gained more shoppers than the net increase of shoppers on Facebook, Instagram, and Pinterest combined.
According to Statista, the social commerce penetration rate had risen by 23.6% in 2023. It’s expected to continue to rise by another estimated 5% by 2028.
50% of marketers plan to increase their investment in social selling in 2024.
32% of Gen Zers make a purchase based on an influencers recommendation and for Millennials, it’s 21%.
In a global Statista 2024 survey among brands and marketing agencies, 26% of respondents stated they planned on investing more than 40% of their marketing budget into influencer marketing activity. Additionally, 22.4% of respondents stated they were planning to invest 10-20% into this form of marketing.
The global influencer market size amounted to $15.2 billion in 2022 and was projected to surpass $22 billion by 2025. In 2023, the global influencer market size amounted to $21 billion.
4 successful social commerce examples
Check out these four social commerce examples to find inspiration on how to build your own strategy.