Dissatisfied customer: how to control this problem?

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Understand how an unsatisfied customer can impact your business and see 7 tips to control the problem and avoid losses.
When an unhappy customer contacts your company, how do you handle the issue?

The truth is that dealing with unhappy customers is the kind of task that no one wants to do.

But no one is safe from this situation, right?

After all, mistakes happen: a damaged package, a defective product or service, and even misinterpreted customer service.

All of this can anger the customer on the other end of the line (whether on the phone, cell phone, notebook or other).

However, the way your company controls this student database is what sets you apart from your competitors.

So now you will better understand the causes and impact of an unsatisfied customer.

3 Reasons why your customer may be dissatisfied
It's not easy to receive complaints and not take them personally, but they should be treated as an opportunity to win over the consumer once and for all.

But to do this, you first need to know the main reasons for your customer’s anger.

1 – Customer service
This is perhaps the most important factor for your company to consider.

Because, in the same way that good service attracts a customer, bad service drives them further away from your business.

All the customer wants is to see their needs being heard and understood.

To do this, the consultant needs to provide service efficiently and assertively, using empathy to make the client feel more at ease.

2 – Product or Service
When your product doesn't meet your customer's expectations, it ends up causing discomfort.

At this point, good performance from your after-sales sector is essential.

This is because, when well prepared, after-sales can reduce the level of customer dissatisfaction.

Furthermore, it is an essential sector for identifying the product's strengths and weaknesses, and from there, delivering coherent analyses for product improvement.

3 – Customer support
Finally, the reason that leaves the consumer more dissatisfied than the previous ones is the assistance they receive if they have a problem.

In other words, when your support is not welcoming and understanding, the customer becomes completely discouraged and, in most cases, abandons the relationship with the brand.

Therefore, it is essential that your company analyzes all signs of customer dissatisfaction to avoid weakening the brand.

Lack of control, customer dissatisfaction and drop in productivity
Monitoring team performance is one of the strongest strategies for companies.

To achieve this, the implementation of metrics, KPIs and goals are powerful resources for controlling performance and quality.

But when you don't have this data, any impression is simply an impression.

In other words, even if you notice that performance is unsatisfactory, you will not have data to pinpoint the origin of the problem.