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How to define your marketing objectives?

Posted: Wed Jan 22, 2025 8:27 am
by suhasini523
Marketing objectives
Image: Pixabay
Now that you know how to define your marketing objectives intelligently, we will tell you what criteria you should take into account to define them correctly.

Step 1 – Identify your business goals
This is the starting point for defining your marketing objectives. You need to know, first of all, what your general business objectives are and then which ones you want to achieve in a year.

In general, the most common objectives are:

Increase online revenue by X%
Increase profitability.
Increase customer lifetime value.
Obviously, there are many other marketing objectives slovenia whatsapp number database besides these. This is why you need to find the ones that best fit your needs.

Now, imagine you have identified your goals and you realize that you need to increase your online income, for example by 30%.

To set a revenue-based marketing goal, you first need to analyze what your revenue was in the last fiscal year. Once you have this information, you can transform a broad goal into a more meaningful business goal: