The main one is a Data Management Platform
Posted: Wed Jan 22, 2025 8:30 am
2.- 2nd party data This is the same data as above, but not related to your brand, but to a specific source. It is obtained when an advertiser makes direct contact with a media and obtains the data from that particular media . It is, therefore, first-party data, but from others. This type of data is interesting when there are synergies . For example, a motorcycle helmet brand can sell first-party data to a company that manufactures motorcycles. Nowadays, this is something that is done through various tools. [bannerHero] 3.- 3rd party data This is data from sources outside the advertisers . It is usually purchased data. Therefore, great care must be taken in its implementation. Depending on the company, the data will have been obtained using different processes.
That is why some are more reliable than forex broker email leads others. The most common thing is to collect data that segments the audience taking into account aspects such as: Age. Gender. Marital status. Income level. Socio-professional category. Number of children. Interests. Geographic location. This type of data is usually more expensive and also of lesser value than the previous ones. However, it is essential to achieve larger audience segments and to globally contextualize advertisers' own data. A Data Management Platform is therefore a tool that collects demographic, psychographic and behavioural data about a specific audience from different sources. All unified on the same platform. What are the main DMPs? Main Data Management Platforms The potential of programmatic buying and its unstoppable adoption in all countries has caused the technologies that make it possible to develop at the same pace.
That is why some are more reliable than forex broker email leads others. The most common thing is to collect data that segments the audience taking into account aspects such as: Age. Gender. Marital status. Income level. Socio-professional category. Number of children. Interests. Geographic location. This type of data is usually more expensive and also of lesser value than the previous ones. However, it is essential to achieve larger audience segments and to globally contextualize advertisers' own data. A Data Management Platform is therefore a tool that collects demographic, psychographic and behavioural data about a specific audience from different sources. All unified on the same platform. What are the main DMPs? Main Data Management Platforms The potential of programmatic buying and its unstoppable adoption in all countries has caused the technologies that make it possible to develop at the same pace.