You need to have at least two sitelink extensions

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To display a sitelink extension, you must have at least two links.

Even if you add 10 sitelink extensions, Google will automatically optimize them.

Google will automatically test and display the best combination of sitelink extensions based on past performance.

Have at least 4 valid sitelinks, but you can how can our overseas chinese in uk data help your business add up to 20 sitelinks to an ad group or campaign. Adding sitelinks at the account level is an easy and efficient way to show them in your ads.

See: Creating Effective Search Ads (Use as Many Asset Types as Possible)

*You can submit even one sitelink display option, but please note that ads will not be displayed if there is only one.

Do not use punctuation or symbols to make sitelink extensions stand out
Sitelink extensions don't allow punctuation or symbols to stand out.

Please note that using exclamation marks or symbols or periods for emphasis, such as "," is likely to result in your entry being rejected.

The URLs that can be used for sitelink display options are basically only pages on your own website.
This may seem obvious, but the sitelink extensions can generally only be used on pages within the site where you are placing ads.

If you use other sites, the relevance will be unclear and you will fail the screening.

However, as an exception, your company’s Facebook page, X (formerly Twitter) account, YouTube account, etc. can be used as a sitelink display option.