Every action is a click that will help you improve your CTR. Add a P.S. section Use P.S. sections to draw attention to aspects of your offer or content that you think will be of most interest to the subscriber. Get it right and the increased exposure will lead to increased clicks. The screenshot below shows an example of one of our emails that generated additional clicks! Example of ps: in mailerlite newsletter with rounded profile above meg's signature example of p.
D: in mailerlite newsletter with employment data rounded profile above meg's signature create a cta that works calls to action improve click-through rates by telling the reader what to click on. Effective cta's are those that are clear, related to the previous content, and engaging to the reader. For more information on how to create a cta that works we suggest you read this article. What is click-through rate (ctor) your click-through rate (ctor) is the percentage of subscribers who opened your newsletter and clicked on a link within it.
The ctor is a useful metric for determining how engaging your content is. Your readers are more likely to click through to discover more if your links, layout, copy, and overall content appeal to them. How to calculate ctor the formula to calculate ctor is unique clicks divided by unique opens multiplied by this shows you the percentage of people who opened your email and also clicked on it. Chart of the formula to calculate the ctor chart of the formula to calculate the ctor for example unique clicks divided by unique opens multiplied by results in a ctor of ,.