How to access YouTube analytics on desktop
Posted: Wed Jan 22, 2025 8:55 am
Visibility Status: Understanding whether a video is public, austria b2b leads private, or unlisted is crucial for assessing its reach and targeting. Public videos are accessible to everyone, while private videos are restricted to specific viewers. Unlisted videos can be shared via a direct link but won’t appear in search results. Utilize these settings strategically to control access and tailor your content to specific audiences.
By carefully tracking and analyzing these data points, you can gain a deeper understanding of your video performance, identify areas for improvement, and develop a content strategy that drives meaningful results.
It is also possible to access YouTube analytics natively on a desktop or within the app.
To access the YouTube analytics tool, you can log in directly from studio.youtube.com. You can also click on your profile icon from your YouTube account and select “YouTube Studio.”
display of youtube navigation to view where to click into the YouTube Studio dashboard
From your YouTube Studio dashboard, click on “Analytics” in the left-hand panel. Simple enough, this will open your YouTube analytics! Here you get an overview of your channel’s performance.
You can navigate further with the Content, Audience and Research tabs for more granular metrics, too. Click “See More” to get more detailed YouTube channel analytics for each.
YouTube Studio channel analytics dashboard view
How to access YouTube analytics on mobile
From the YouTube mobile app, select your profile picture and tap “Your Channel.” Then select the graph icon (next to “Manage videos”).
By carefully tracking and analyzing these data points, you can gain a deeper understanding of your video performance, identify areas for improvement, and develop a content strategy that drives meaningful results.
It is also possible to access YouTube analytics natively on a desktop or within the app.
To access the YouTube analytics tool, you can log in directly from studio.youtube.com. You can also click on your profile icon from your YouTube account and select “YouTube Studio.”
display of youtube navigation to view where to click into the YouTube Studio dashboard
From your YouTube Studio dashboard, click on “Analytics” in the left-hand panel. Simple enough, this will open your YouTube analytics! Here you get an overview of your channel’s performance.
You can navigate further with the Content, Audience and Research tabs for more granular metrics, too. Click “See More” to get more detailed YouTube channel analytics for each.
YouTube Studio channel analytics dashboard view
How to access YouTube analytics on mobile
From the YouTube mobile app, select your profile picture and tap “Your Channel.” Then select the graph icon (next to “Manage videos”).