This manifesto proclaims:
Posted: Wed Jan 22, 2025 9:04 am
All of the above factors dictate the need to adapt faster and better to the competitive struggle for a changing market and, in conditions of limited resources, build a flexible marketing campaign, receiving a significant increase in profits. The Agile approach with its flexible planning, fast pace, experiments and short iterations helps to cope with this. Another advantage of such a solution is that its implementation does not require large additional investments, with the exception of administrative resources, and measurable results can be obtained in the first months.
Of course, there are difficulties and problems macedonia telegram database that are not always obvious at first glance when implementing Agile, but the approach itself is very simple and accessible to any company. The general idea is to abandon rigid long-term planning in favor of shorter cycles.
Agile Marketing Principles
Following the example of programmers and their Agile Manifesto, a group of marketers developed and formulated an agile marketing manifesto. The final version was presented and agreed upon by a wide range of specialists at the SprintZero: The Physics of Agile Marketing conference.
Analysis instead of opinions and conventions. Cyclic and constant work, which involves studying the client, making changes to the current work and evaluating the results. No conventions, practices or opinions from top management if the analysis does not reveal any benefit.
Of course, there are difficulties and problems macedonia telegram database that are not always obvious at first glance when implementing Agile, but the approach itself is very simple and accessible to any company. The general idea is to abandon rigid long-term planning in favor of shorter cycles.
Agile Marketing Principles
Following the example of programmers and their Agile Manifesto, a group of marketers developed and formulated an agile marketing manifesto. The final version was presented and agreed upon by a wide range of specialists at the SprintZero: The Physics of Agile Marketing conference.
Analysis instead of opinions and conventions. Cyclic and constant work, which involves studying the client, making changes to the current work and evaluating the results. No conventions, practices or opinions from top management if the analysis does not reveal any benefit.