So the short answer to who Rankbrain is is this:
A Google algorithm that bases its ranking on artificial intelligence to understand the context of what the user is searching for.
Now, after this brief explanation of who it is, it is important to clarify what it bases its value on in order to give value to users' searches.
We answer the second question:
Rankbrain - Infographic
Rankbrain is present in all Google searches, basically serving as a translator between what the user writes and what Penguin and Panda have been in charge of classifying so that it can later be saved in the drawers of the giant's library.
For example, “How to do daily exercises” is a fairly specific and straightforward question, so Rankbrain doesn’t have much input into this.
Now, if the question is somewhat complex, such as “ambiguous questions to ask Google when searching,” Rankbrain does intervene and tries to translate what the user is trying to search for in context.
I did a test and put these words in the search engine and look what Google gave me:
Rankbrain - Google Results
Perhaps the search I made belongs to the 15% of searches with terms never used before, but still, Google made an effort to show me exactly what I was looking for.
And this is how Rankbrain works, in a nutshell, new zealand business email list it tries to guess the context of the searched words.
Once this question has been answered, let's move on to the next one:
How does it affect search results?
Let's say that the search results will remain as we know them so far, it will be intact.
Rather, the question should be asked differently, because since Rankbrain serves as a translator, it is very likely that the ranking is different than it was before.
In fact, in 2015, when it was officially launched, Google ranked it as the third most important element for a website's ranking, which could slightly affect your position in search engines.