11 Key Steps to Creating a CJM

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Step 9: Ask two or three clients (for whom you created it) to look at the map
This is a kind of research for CJM, which will help to ensure that all your ideas really reflect the real state of affairs. Perhaps these clients will suggest something useful that you yourself did not consider.


Test clients can help you see details that experts may not have noticed.
Step 10: Complete the design and send the completed india email list CJM to all employees
Once all the adjustments have been made, let the designer do the final design. Now you can send the map to departments so that employees can use it as a reference when working with clients. You can leave the CJM as a table (that is, without involving a designer), the main thing is to convey its contents to everyone.

Step 11: Make a list of necessary activities with deadlines and responsible persons
The goal here is not just to create a CJM, but to then use it to improve the effectiveness of customer interactions, remove any obstacles in their path, and implement the most effective ideas.