Assemble a team of specialists

[sumaiyakhatun26]

If you don't have any personas yet, then you need to create them.
A persona is a collective image of a client indicating age, occupation, special requests, etc. Examples of CJM cards for each persona are different.

We are giving a discount of 60% on training "Digital Marketer" until January 26
In just 9 months you will be able to get a job with an income of 150,000 rubles
Book a discount


But this approach is not always convenient. Dividing the customer base into behavioral segments sometimes gives a more accurate result.

Assign each stage of the customer journey to different employees who are more iran email list knowledgeable about a particular issue. The CJM will be as reliable as possible if the experience of multidisciplinary specialists is used in its compilation.

11 Key Steps to Creating a CJM
Compiling a CJM is a team effort, as each specialist understands better than the others his or her part of the journey that the client will have to go through.
Here's who it makes sense to attract: