Benefits of price anchoring

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Improves the perception of value:
By setting a high anchor price, any lower price is automatically perceived as a better deal.

This can increase the perceived value of the core offering and therefore its attractiveness to consumers.

Increase sales of mid-range products:
When presented with several price options, many russia telegram database consumers tend to avoid the lowest price (for fear of sacrificing quality) and the highest (because they consider it excessive).

As a result, the middle option becomes the most attractive, which can increase sales in this category.

Encourage quick purchasing decisions:
Time pressure or urgency can also be a complement to price anchoring.

If consumers believe that the favorable price is temporary, they will be more inclined to make a quick decision so as not to miss the “opportunity.”

Check out these practical examples: