G., opens and clicks). Getresponse automatically identifies and scores the activity of your contacts based on their interactions with your emails. This feature is called engagement score. Based on real-time data, we put contacts on a certain engagement level, choosing from a -step scale: not engaged – not interested in the sent content at all at risk neutral engaged highly engaged – actively reacting to messages, opening them, and clicking the links.
The engagement score will be female number data displayed in the form of a bar under the search contacts tab, in the column with your contacts names: search contacts in getresponse, engagement score display. You can use this -step scale to create engagement-based segments. What can you do with contact segments based on engagement? Looking closely at the engagement level allows you to find out what’s right and what’s wrong about your email marketing. Dig for insights, and align your communication with your contacts’ needs and preferences.
You can then create emails for each contact group to increase their engagement in a way that will be the most relevant. Not engaged: run a reactivation campaign. Remove contacts that don’t respond for a long time in order to maintain a proper contact list hygiene. At risk: ask them for feedback. Maybe they’d like to change something in your email marketing program. Neutral: find out what makes them click.