What is Digital Analytics and how does it work?

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Every project, to be successful, needs to be based on numbers. And in the digital world, not basing any strategy on digital analytics can mean wasting money.

What do we mean by this? Every digital project begins with an initial data collection, which will mark the progress of your actions and serve as a zero point for measurement.

Depending on the project you have in hand, you will need to measure this data regularly from time to time. And how do you measure this? Through digital analytics, which is the sum of several data analysis platforms and which, together, will indicate whether your strategy is on the right track.

Are you interested in learning more about the topic and how digital analytics works ? Then don't take your eyes off the screen and continue reading right now!

What is Digital Analytics?
Digital Analytics consists of collecting, processing and self employed database digital data to generate useful information and draw conclusions that allow for the improvement of specific aspects of the digital project.

Through analyses applied to digital marketing, we can find out what the users of a web page are like, when it is best to publish on social media, which advertising campaigns are working best or what type of users are more likely to buy at certain times of the day or year, for example.

Analytics is essential for developing digital marketing . Although the uses and objectives may be very different between projects, it is always necessary to know some data such as the type of audience, their tastes and hobbies or the positioning in search engines of the competition.

As the project develops, digital analytics provides a clear view of its development, identifying its strengths and weaknesses and, ultimately, allowing you to optimize investment in campaigns to obtain better results with less money.

When applying digital analytics to marketing , the huge availability of information, tools, platforms, among others, can be overwhelming when designing a monitoring plan for a digital project. Therefore, one must always keep in mind the objective of the analysis and the process to be followed.