Non-financial types of external motivation
Posted: Wed Jan 22, 2025 10:12 am
SERM is an abbreviation of the initial letters of the term Search Engine Reputation Management, which translates as "search engine reputation management". You create a product or service and, of course, you have no doubt about the quality of the result of your activity. But the average consumer needs proof.
Therefore, people usually carefully study reviews before buying a product. In order for your product to be in demand and your reputation to be reliably protected from being undermined by competitors, a tool such as SERM marketing is necessary.
The essence and mechanics of SERM
Search engine reputation management (SERM) is a complete list of unit mobile phone numbers database an advertising tool whose main task is to form a positive reputation for an enterprise by influencing search results. SERM marketing is a set of methods used to increase the volume of positive content about a manufacturer, brand, or specific product.
We won't be surprised if someone asks: why do we need all this? The fact is that the Internet accompanies us today in all spheres of life. It is always with us. When you choose a tour, are going to buy a smartphone, furniture or a new jacket, then in almost all cases you go online and read reviews, recommendations, characteristics. Whether we want it or not, the reviews we see influence our decision.
Source: shutterstock.com
So, we understand what SERM is. Online reputation — this is what this process is called. But how to manage reputation? How to influence reviews? Enter in the search line, for example, "iPhone reviews". The system will return results with customer reviews of the gadget — both positive and negative.
The SERM tool is aimed precisely at displacing negative information from the top positions of search results. These tasks are exactly what a SERM specialist solves. A proven and most effective method in this case is to publish many positive reviews about a product or manufacturer, and then promote this information in search engines. Despite the fact that in Russia SERM technology is not yet at such a high level as in other countries, there are still options for managing reputation in search engines:
Improving the quality of service , which, of course, can attract new customers and motivate them to share their positive experience with you online.
Increased activity on social networks - creating thematic communities where users could communicate, and you could monitor their conversations and clean up comments that could negatively affect your reputation.
Creation of press releases and conducting various PR campaigns to strengthen a positive image.
Therefore, people usually carefully study reviews before buying a product. In order for your product to be in demand and your reputation to be reliably protected from being undermined by competitors, a tool such as SERM marketing is necessary.
The essence and mechanics of SERM
Search engine reputation management (SERM) is a complete list of unit mobile phone numbers database an advertising tool whose main task is to form a positive reputation for an enterprise by influencing search results. SERM marketing is a set of methods used to increase the volume of positive content about a manufacturer, brand, or specific product.
We won't be surprised if someone asks: why do we need all this? The fact is that the Internet accompanies us today in all spheres of life. It is always with us. When you choose a tour, are going to buy a smartphone, furniture or a new jacket, then in almost all cases you go online and read reviews, recommendations, characteristics. Whether we want it or not, the reviews we see influence our decision.
Source: shutterstock.com
So, we understand what SERM is. Online reputation — this is what this process is called. But how to manage reputation? How to influence reviews? Enter in the search line, for example, "iPhone reviews". The system will return results with customer reviews of the gadget — both positive and negative.
The SERM tool is aimed precisely at displacing negative information from the top positions of search results. These tasks are exactly what a SERM specialist solves. A proven and most effective method in this case is to publish many positive reviews about a product or manufacturer, and then promote this information in search engines. Despite the fact that in Russia SERM technology is not yet at such a high level as in other countries, there are still options for managing reputation in search engines:
Improving the quality of service , which, of course, can attract new customers and motivate them to share their positive experience with you online.
Increased activity on social networks - creating thematic communities where users could communicate, and you could monitor their conversations and clean up comments that could negatively affect your reputation.
Creation of press releases and conducting various PR campaigns to strengthen a positive image.