The "more is more" rule
Posted: Wed Jan 22, 2025 10:13 am
Products or services that consumers use more often have great growth potential. We have already talked about the social network Facebook. Having appeared much later than its competitors, it has long since overtaken them in the number of subscribers and the amount of profit it has brought to its developers.
Facebook's success illustrates the "more anhui mobile phone numbers database is more" rule, where rapid viral growth leads to frequent use of their accounts by consumers.
The time it takes for a user to invite a virtual friend, the so-called viral cycle, is perhaps one of the main conditions for accelerating growth.
As the share of customers who visit your service daily increases, the number of new viral cycles (tag a friend in a photo, responses and reactions to invitations and comments) increases. The viral cycle accelerates the process of creating a habit product, increasingly involving users in it.
10 times better
Habit product_10 times better
Marketer and Harvard Business School professor John Gourville argues that “many innovations fail because consumers irrationally overvalue the old and companies irrationally overvalue the new.”
The opportunity for business representatives to bypass competitors arises when they can present a product that is ten times better than existing analogues. The scientist chose the number ten conditionally, explaining that old habits are very tenacious, and in order to break the established order of things, it is necessary to apply radical solutions.
Even if the product is flawless and meets all market requirements, but significant costs are required for its promotion, this reduces the result of the operation to zero in advance.
Last in, first out
After conducting experiments on animals, scientists came to the conclusion that recently acquired habits are forgotten faster than others. Subjects trained to do new things eventually began to behave as before.
These studies help us understand why people find it difficult to break their habits. The human brain tends to use the way it thinks that is familiar, and over time, it filters out the new and unfamiliar.
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Facebook's success illustrates the "more anhui mobile phone numbers database is more" rule, where rapid viral growth leads to frequent use of their accounts by consumers.
The time it takes for a user to invite a virtual friend, the so-called viral cycle, is perhaps one of the main conditions for accelerating growth.
As the share of customers who visit your service daily increases, the number of new viral cycles (tag a friend in a photo, responses and reactions to invitations and comments) increases. The viral cycle accelerates the process of creating a habit product, increasingly involving users in it.
10 times better
Habit product_10 times better
Marketer and Harvard Business School professor John Gourville argues that “many innovations fail because consumers irrationally overvalue the old and companies irrationally overvalue the new.”
The opportunity for business representatives to bypass competitors arises when they can present a product that is ten times better than existing analogues. The scientist chose the number ten conditionally, explaining that old habits are very tenacious, and in order to break the established order of things, it is necessary to apply radical solutions.
Even if the product is flawless and meets all market requirements, but significant costs are required for its promotion, this reduces the result of the operation to zero in advance.
Last in, first out
After conducting experiments on animals, scientists came to the conclusion that recently acquired habits are forgotten faster than others. Subjects trained to do new things eventually began to behave as before.
These studies help us understand why people find it difficult to break their habits. The human brain tends to use the way it thinks that is familiar, and over time, it filters out the new and unfamiliar.
Recommended articles on this topic: