Seeding: what is it and how to put it into practice?
Posted: Wed Jan 22, 2025 10:14 am
Just as a plant needs to receive certain care at the right frequency in order to grow healthily, there are digital marketing actions that must be carried out gradually. Just as a flower cannot be watered excessively, seeding must be applied moderately. But how can this concept be put into practice properly? That is what we will answer in this text. If you don't know what seeding is, check it out below!
What is seeding?
Seeding is a digital marketing strategy that consists of spreading information on the internet. With the main purpose of promoting a brand and its products or services, professionals in the field plant content to reach the target audience. Such actions can be carried out in communities and social networks, where there is the possibility of finding a lead. The technique can yield great results. However, to achieve this, it must be well planned and executed.
How to apply the seeding concept?
When carrying out a seeding campaign , it is important to architect database in mind that, in order to capture the attention of the recipient of the message, you must be careful not to overdo it. Disseminating information in a disorganized manner can alienate the user and make them resistant to the brand the next time they see some of its content. Don't be the annoying company that keeps sending multiple messages or making multiple comments on photos on an Instagram profile to promote its service. To reach your audience positively, follow this tip: focus on the quality of the content, not the quantity. Check out other tips below that will help you be successful in your seeding campaigns!
Make a plan
Before taking any steps, it is important to plan ahead so that strategic actions are successful. Define the objectives that the brand wants to achieve and determine the target audience to be reached. This way, you can avoid mistakes.
Know your target audience
More than just establishing your target audience, you should study them. Do they usually use Twitter, Instagram or Facebook groups? How do they usually communicate on the Internet? Do they like funny posts or do they prefer something more informative? All the answers to these questions will help you know which is the best platform and the ideal language to approach this user. To have a complete idea of them, create a persona.
Produce content according to the chosen network
Now that you have decided which media you will use to carry out the action, you must develop your content according to its specificities. If you are going to post in a Facebook group, it needs to be related to its theme. Otherwise, you may be banned. If you intend to use Twitter, take the opportunity to make tweets that are not related to the brand's product or service. Interact with users. If you have chosen Instagram, invest in interactive stories and those that contain relevant information or attractive images, which can be shared by users, reaching a larger audience.
Don't be forced
Try to find a spontaneous way to communicate with the user. This way, you humanize the brand and the recipient of the message feels closer to it. By personalizing your communication with a unique characteristic, you will always be remembered by internet users because of it.
Analyze the results
Measure the benefits of your seeding campaign. Also, check whether the audience received it well and interacted with the opportunities offered. If you added a link to the post, see how many users clicked on it and how many just viewed the message.
Seeding actions without committing spam
Through seeding actions , a brand can communicate directly with a potential customer. However, to do so, it is essential that there is no excess. After all, no company wants to be known for spamming. Therefore, the marketing professional must have the ideal skills to adopt the strategy and achieve the best results.
The seeding action speaks directly to potential customers
Spreading information on the internet is practically an online sales job, in which internet users with great potential to be interested in the product offered are identified. If a certain user shares on their social media and networks that they are looking for a product, but cannot find it or are not satisfied with the price of a requested quote, why not approach them directly and invite them to get to know a different brand, which meets the expectations of what they are looking for on the internet? Give it a try!
What is seeding?
Seeding is a digital marketing strategy that consists of spreading information on the internet. With the main purpose of promoting a brand and its products or services, professionals in the field plant content to reach the target audience. Such actions can be carried out in communities and social networks, where there is the possibility of finding a lead. The technique can yield great results. However, to achieve this, it must be well planned and executed.
How to apply the seeding concept?
When carrying out a seeding campaign , it is important to architect database in mind that, in order to capture the attention of the recipient of the message, you must be careful not to overdo it. Disseminating information in a disorganized manner can alienate the user and make them resistant to the brand the next time they see some of its content. Don't be the annoying company that keeps sending multiple messages or making multiple comments on photos on an Instagram profile to promote its service. To reach your audience positively, follow this tip: focus on the quality of the content, not the quantity. Check out other tips below that will help you be successful in your seeding campaigns!
Make a plan
Before taking any steps, it is important to plan ahead so that strategic actions are successful. Define the objectives that the brand wants to achieve and determine the target audience to be reached. This way, you can avoid mistakes.
Know your target audience
More than just establishing your target audience, you should study them. Do they usually use Twitter, Instagram or Facebook groups? How do they usually communicate on the Internet? Do they like funny posts or do they prefer something more informative? All the answers to these questions will help you know which is the best platform and the ideal language to approach this user. To have a complete idea of them, create a persona.
Produce content according to the chosen network
Now that you have decided which media you will use to carry out the action, you must develop your content according to its specificities. If you are going to post in a Facebook group, it needs to be related to its theme. Otherwise, you may be banned. If you intend to use Twitter, take the opportunity to make tweets that are not related to the brand's product or service. Interact with users. If you have chosen Instagram, invest in interactive stories and those that contain relevant information or attractive images, which can be shared by users, reaching a larger audience.
Don't be forced
Try to find a spontaneous way to communicate with the user. This way, you humanize the brand and the recipient of the message feels closer to it. By personalizing your communication with a unique characteristic, you will always be remembered by internet users because of it.
Analyze the results
Measure the benefits of your seeding campaign. Also, check whether the audience received it well and interacted with the opportunities offered. If you added a link to the post, see how many users clicked on it and how many just viewed the message.
Seeding actions without committing spam
Through seeding actions , a brand can communicate directly with a potential customer. However, to do so, it is essential that there is no excess. After all, no company wants to be known for spamming. Therefore, the marketing professional must have the ideal skills to adopt the strategy and achieve the best results.
The seeding action speaks directly to potential customers
Spreading information on the internet is practically an online sales job, in which internet users with great potential to be interested in the product offered are identified. If a certain user shares on their social media and networks that they are looking for a product, but cannot find it or are not satisfied with the price of a requested quote, why not approach them directly and invite them to get to know a different brand, which meets the expectations of what they are looking for on the internet? Give it a try!