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Posted: Wed Jan 22, 2025 10:14 am
But the American post office worked wonderfully, and Montgomery decided to take advantage of this. Having printed a list of goods and methods of ordering on sheets of paper (approximately corresponding to the A4 format), he sent this prototype of a catalog, more like a leaflet, to potential buyers. And it worked: out-of-season goods were literally swept off the shelves.
Of course, today's catalogs look completely different, but the principle of their operation has not changed.
Online store promotion: briefly about exit mobile phone numbers database the main thing
Promotions to attract customers: from classics to outrageous
Types of Internet advertising: classics of the genre and new promotion trends
Types of printed catalogs and their purpose
Image: present the company itself, its history and achievements. Information about the products is secondary and does not take up much space. The main methods of distributing such printed publications are mailing or the primary product necessary for familiarization with the company's activities.
Advertising: focus the reader's attention on the product range, prices, promotions and discounts. They can contain a full price list for everything the company sells, or for some individual product lines. Such catalogues are published before special events or to inform about special offers, and are distributed at points of sale or by mail.
Periodic: published regularly, once per period of time, contain news, an up-to-date list of services or goods with prices, current promotions.
There are many publicly available design templates on the Internet that you can use to create your own product catalog in electronic form. The problem is that they were created without taking into account the specifics of your products, are not individual and are used by everyone, including your competitors. The template design of the site and printed products negatively affects the company's image.
Therefore, do not spare effort, time and money to develop your own design for the product catalog. This process consists of several steps.
We develop a concept and draw a design layout
First, decide on the purpose of the paper catalog, its subject matter, target audience, format, volume, and distribution methods. Then collect all the necessary photo materials and prepare the text content. Only then can you begin creating the layout.
To create a product catalog for printing yourself, use one of the special programs, such as the Electronic Order designer or MyBusinessCatalog. Unfortunately, they only have the most typical and hackneyed design options available, which cannot be customized.
It is better to contact a professional graphic designer (for example, by ordering the development of a catalog in a printing house). This specialist has all the relevant skills, understands composition and color, and understands what a corporate style is.
Of course, today's catalogs look completely different, but the principle of their operation has not changed.
Online store promotion: briefly about exit mobile phone numbers database the main thing
Promotions to attract customers: from classics to outrageous
Types of Internet advertising: classics of the genre and new promotion trends
Types of printed catalogs and their purpose
Image: present the company itself, its history and achievements. Information about the products is secondary and does not take up much space. The main methods of distributing such printed publications are mailing or the primary product necessary for familiarization with the company's activities.
Advertising: focus the reader's attention on the product range, prices, promotions and discounts. They can contain a full price list for everything the company sells, or for some individual product lines. Such catalogues are published before special events or to inform about special offers, and are distributed at points of sale or by mail.
Periodic: published regularly, once per period of time, contain news, an up-to-date list of services or goods with prices, current promotions.
There are many publicly available design templates on the Internet that you can use to create your own product catalog in electronic form. The problem is that they were created without taking into account the specifics of your products, are not individual and are used by everyone, including your competitors. The template design of the site and printed products negatively affects the company's image.
Therefore, do not spare effort, time and money to develop your own design for the product catalog. This process consists of several steps.
We develop a concept and draw a design layout
First, decide on the purpose of the paper catalog, its subject matter, target audience, format, volume, and distribution methods. Then collect all the necessary photo materials and prepare the text content. Only then can you begin creating the layout.
To create a product catalog for printing yourself, use one of the special programs, such as the Electronic Order designer or MyBusinessCatalog. Unfortunately, they only have the most typical and hackneyed design options available, which cannot be customized.
It is better to contact a professional graphic designer (for example, by ordering the development of a catalog in a printing house). This specialist has all the relevant skills, understands composition and color, and understands what a corporate style is.