Reputation : what all those people think of you. Is your business thriving on instagram? What about your blog? What are people saying about you on yelp? All of this combines to create an overall sense of your brand’s reputation.Gravity : brand gravity is the term used to describe brand reputation + awareness + the attraction your brand has on people. Do they know they have to go directly to your website to find interesting content? Or do they find you by chance when they are looking for answers to their problems? leads them directly to you.
Loyalty: do you have a loyal following of repeat malaysia telemarketing data customers? Then you have brand loyalty. This is when people come to you first for a solution.All of these traits and aspects of your brand require regular attention to ensure that things are going well. If you forget to monitor social media mentions for a while and then come back to find a viral thread criticizing your customer service that hasn’t been reviewed for a week without your team commenting or mitigating the situation, nothing good can come of it.
Monitor external influenceswe’ve mentioned monitoring your brand’s reputation online, but what does that mean? It means that while you can’t control what people say about you, you can respond and mitigate any negative news you receive.This includes “social listening”—using your social media profile to observe people talking about your company. Find a positive conversation and jump into it, thanking people for using your widget, offering exclusives to followers, and generally being awesome.