Your One-Stop Guide to Word-of-Mouth Marketing in 2025
Posted: Wed Jan 22, 2025 10:19 am
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9 min. read
Kayla Johansen
Kayla Johansen
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Content Writer
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Before social media, websites, or even television, word-of-mouth marketing worked wonders to introduce products to new audiences. But should marketers still consider word-of-mouth a critical marketing strategy? If so, how do you leverage word-of-mouth to grow your business?
Keep reading to learn what word-of-mouth marketing is, why you overseas chinese in canada data use it in 2025, and ideas you can use to generate word-of-mouth.
And while you’re here, do you want to stay up-to-date with the latest marketing news? Sign up for our Marketing Manager Insider emails for the most current insights delivered straight to your inbox!
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What is word-of-mouth marketing?
Word-of-mouth marketing is a strategic approach to get people talking about your company. You might generate traditional word-of-mouth — like recommending a book in conversation with a friend — or digital word-of-mouth — such as social media buzz or influencer marketing.
If consumers talk positively about your company, that’s word-of-mouth.
Word-of-mouth marketing involves implementing strategies and tactics to give those conversations a head start.
Benefits of word-of-mouth marketing
Why should you invest the time and money into developing a word-of-mouth marketing strategy? In short, this approach offers the most straightforward way to expand your reach, drive more purchases, and improve customer loyalty.
When you leverage this strategy, you take advantage of these five benefits of word-of-mouth marketing:
1. Respond to innate consumer behavior
Word-of-mouth marketing gets to the heart of consumer behavior and leverages how people naturally think about products and services. When someone likes a brand, they want to talk about it with their friends.
9 min. read
Kayla Johansen
Kayla Johansen
Verified badge
Content Writer
Chevron Down Icon
Before social media, websites, or even television, word-of-mouth marketing worked wonders to introduce products to new audiences. But should marketers still consider word-of-mouth a critical marketing strategy? If so, how do you leverage word-of-mouth to grow your business?
Keep reading to learn what word-of-mouth marketing is, why you overseas chinese in canada data use it in 2025, and ideas you can use to generate word-of-mouth.
And while you’re here, do you want to stay up-to-date with the latest marketing news? Sign up for our Marketing Manager Insider emails for the most current insights delivered straight to your inbox!
Don’t miss our Marketing Manager Insider emails!
Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox!
Enter your email below:
Enter your work email
(Don’t worry, we’ll never share your information!)
cta44 img
What is word-of-mouth marketing?
Word-of-mouth marketing is a strategic approach to get people talking about your company. You might generate traditional word-of-mouth — like recommending a book in conversation with a friend — or digital word-of-mouth — such as social media buzz or influencer marketing.
If consumers talk positively about your company, that’s word-of-mouth.
Word-of-mouth marketing involves implementing strategies and tactics to give those conversations a head start.
Benefits of word-of-mouth marketing
Why should you invest the time and money into developing a word-of-mouth marketing strategy? In short, this approach offers the most straightforward way to expand your reach, drive more purchases, and improve customer loyalty.
When you leverage this strategy, you take advantage of these five benefits of word-of-mouth marketing:
1. Respond to innate consumer behavior
Word-of-mouth marketing gets to the heart of consumer behavior and leverages how people naturally think about products and services. When someone likes a brand, they want to talk about it with their friends.