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What is CRM ( Customer Relationship Management )?

Posted: Wed Jan 22, 2025 10:19 am
by asikurrahmanshuvo
Often hear the terms CRM or ERP? Some business people may be familiar with the terms Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP). The reason is, both systems have been widely implemented by companies because of their ability to simplify business processes and increase overall efficiency.

Although they almost have the same function, in fact these two systems are different, you know! One example, CRM focuses more on managing business relationships with customers. While ERP mozambique email list emphasizes on company business management.

Customer Relationship Management or CRM is a system and process for managing a company's interactions with potential and existing customers.

CRM that we often know is CRM in the form of software. CRM software is used to manage, automate, and synchronize sales, marketing, and customer service in a company's business processes.

CRM functions to improve customer experience, namely by increasing customer loyalty so that it can increase customer retention , and ultimately provide benefits for the company's business.