"We watch both legal and illegal channels, and use what is convenient
Posted: Wed Jan 22, 2025 10:21 am
At the II International Scientific and Practical Conference "Digital International Relations 2023" on October 26, Director of the ANO "Institute for Internet Development" Alexey Goreslavsky reported that 38-40% of Russians download and watch pirated content every month, and 45% of Russian residents are subscribers to content viewing platforms.
for us. All the technological afghanistan whatsapp resource revolutions of recent times occur precisely because someone found a more convenient form of delivering this or that information to you," says Alexey Goreslavsky.
Alexey Byrdin, CEO of the Internet Video Association, noted that the audiences of legal and pirate sites overlap greatly. "This proportion is approximately 1:2 in favor of pirates, although when we started these calculations several years ago, everything was much worse: legal consumption was only 15-20%. To strengthen this positive dynamic, we need to produce and advertise a lot of quality content well, as well as continue and increase the blocking and removal of pirate sites, Telegram channels, and social media communities from search results," he believes.
According to Trust LLC (FACCT, a Russian developer of technologies to combat cybercrime, formerly Group-IB), in 2022, Russian viewers were more active in watching films and TV series on legal platforms compared to 2021: but while traffic to pirate portals grew by 6%, it increased by 15% for legal streaming video services.
In 2016, according to Ernst & Young (since 2022, it has been operating in Russia as the B1 group of companies), 4.5 million people, or 80% of the daily audience of long and medium videos, watched films and TV series on illegal sites.
Blocking pirated content
Alexey Byrdin reported that copyright holders are constantly and continuously working to block pirate sites - through the court procedure in the Moscow City Court and extrajudicially within the framework of the law on mirrors by the decision of the Ministry of Digital Development: the approximate number of blocked domains by October 2023 was 50-55 thousand.
Stanislav Goncharov, Head of the Digital Risk Protection Department at FACCT, reported that the number of detected Russian-language pages with pirated films and TV series in the first half of 2023 was 44.6 thousand, while for the same period in 2022 there were 5,000 more - 49.7 thousand. According to FACCT, for the whole of 2022, the number of detected pirated pages with Russian-language video content was 69 thousand in 2022, and in 2021 - 119.4 thousand.
FACCT experts explain the reduction in pirate resources by the successful blocking of pirate sites, problems domestic pirates have with foreign hosting, and the departure of shadow sponsors of piracy from the country.
According to Stanislav Goncharov, pirates were unable to take full advantage of the departure of foreign copyright holders due to the fact that the processes of monitoring and eliminating violations have improved, as well as due to the departure of some gray and illegal advertisers, the emergence of a mechanism for quickly removing links in search results, and the refusal of some CDN players.
According to FACCT, pirates' income grew rapidly until 2019, then a protracted decline began: in 2019 - $63 million, in 2020 - $59 million, in 2021 - $50 million, in 2022 the market shrank to $45 million, which is 10% lower than the previous year's figures.
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for us. All the technological afghanistan whatsapp resource revolutions of recent times occur precisely because someone found a more convenient form of delivering this or that information to you," says Alexey Goreslavsky.
Alexey Byrdin, CEO of the Internet Video Association, noted that the audiences of legal and pirate sites overlap greatly. "This proportion is approximately 1:2 in favor of pirates, although when we started these calculations several years ago, everything was much worse: legal consumption was only 15-20%. To strengthen this positive dynamic, we need to produce and advertise a lot of quality content well, as well as continue and increase the blocking and removal of pirate sites, Telegram channels, and social media communities from search results," he believes.
According to Trust LLC (FACCT, a Russian developer of technologies to combat cybercrime, formerly Group-IB), in 2022, Russian viewers were more active in watching films and TV series on legal platforms compared to 2021: but while traffic to pirate portals grew by 6%, it increased by 15% for legal streaming video services.
In 2016, according to Ernst & Young (since 2022, it has been operating in Russia as the B1 group of companies), 4.5 million people, or 80% of the daily audience of long and medium videos, watched films and TV series on illegal sites.
Blocking pirated content
Alexey Byrdin reported that copyright holders are constantly and continuously working to block pirate sites - through the court procedure in the Moscow City Court and extrajudicially within the framework of the law on mirrors by the decision of the Ministry of Digital Development: the approximate number of blocked domains by October 2023 was 50-55 thousand.
Stanislav Goncharov, Head of the Digital Risk Protection Department at FACCT, reported that the number of detected Russian-language pages with pirated films and TV series in the first half of 2023 was 44.6 thousand, while for the same period in 2022 there were 5,000 more - 49.7 thousand. According to FACCT, for the whole of 2022, the number of detected pirated pages with Russian-language video content was 69 thousand in 2022, and in 2021 - 119.4 thousand.
FACCT experts explain the reduction in pirate resources by the successful blocking of pirate sites, problems domestic pirates have with foreign hosting, and the departure of shadow sponsors of piracy from the country.
According to Stanislav Goncharov, pirates were unable to take full advantage of the departure of foreign copyright holders due to the fact that the processes of monitoring and eliminating violations have improved, as well as due to the departure of some gray and illegal advertisers, the emergence of a mechanism for quickly removing links in search results, and the refusal of some CDN players.
According to FACCT, pirates' income grew rapidly until 2019, then a protracted decline began: in 2019 - $63 million, in 2020 - $59 million, in 2021 - $50 million, in 2022 the market shrank to $45 million, which is 10% lower than the previous year's figures.
Read also