Community outreach is a universal practice. Essentially, any hearing healthcare practice in a community should be reaching out to other people and businesses in their community. That’s the way australia email list free download to make a name for yourself, and make your values and intentions known within the community. Once again, if they don’t need your help now, they might in the future. Everyone can benefit from this kind of awareness, so you should be reaching out and developing connections.
Implement Community Outreach into Your Marketing Plan
When it comes to your marketing plan, all activities should work together. The purpose of your community outreach is to build brand awareness for your audiology practice, but it’s also going to benefit things like digital marketing performance and direct mail campaigns, because once your reputation’s established and the people know who you are, they’re ready to rely on your for their hearing health needs.
CQ Partners can help with seamlessly integrating community outreach into your marketing plan. We have many resources available to members within the company. The Marketing Account Executive team can work to create a strategy that’ll work within your local community. Each one is a little bit different, so each approach has to be unique. Additionally, the CQ Training team can help you build the skills to make those introductions. They can work with your team to know what to say when they go into an office and begin the conversation. Then, they’ll help you field responses, whether they be accepting or a rejection. We also have an in-house design team to create different types of collateral tailored to the type of community outreach event. These pieces are customized to represent who you are and what your brand to say. All of these teams work together to incorporate community outreach into your marketing plan.
Build better awareness for your hearing healthcare brand with a community outreach strategy. Reach out to the CQ Marketing team to start incorporating community outreach events into your marketing plan!
How do you define a quality patient leads?
Defining a quality lead depends on the practice itself, your individual mission for your practice and your vision for how you want to service your community. Generally, a lead is considered anyone expressing interest in your practice. We all love those, right? This lead could be someone who just needs their hearing tested for their employer, or just needs a new dome for their hearing aid. We’re all more than happy to provide care for those patients. A quality lead, however, is someone who is looking for a solution to their hearing loss. Ideally, a quality lead is familiar with your practice in some way. They may have been referred to you by their physician, or not, but they are at the point where they have recognized their hearing loss and want to get help. Defining these leads will help you prioritize and create opportunity appointments.