The company "Gruzovichkof" has the following chain:
Posted: Wed Jan 22, 2025 10:29 am
Step 3: It's time to start analyzing your marketing using the chain of needs.
The company has several functioning departments: financial, planning, purchasing, accounting, repair bureau, and a purchasing logistics department.
Human resource management is based guangdong mobile phone numbers database on attracting new employees, hiring, monitoring and motivating them.
Technological development: daily vehicle inspections, use of new navigation systems.
Logistics at the production site: supply of cardboard packaging, agreement with filling stations, purchase of additional equipment from the supplier (navigation systems).
Purchasing cars from a dealer.
Parking of cars in the company's vehicle fleet, storage of cardboard packaging in the warehouse.
The main product is a freight transportation service. The main elements of the product are: the technical component (vehicle and additional equipment) and contact personnel (driver, loaders).
Distribution of products occurs via telephone and online orders.
The service is provided at the time and place specified by the customer.
Promotion: paper advertising media (posters, flyers), billboards, advertising on TV, radio and the Internet.
Service: additional service – movers; selection of a vehicle of the required format.
Step 4. Conducting a SWOT analysis, which will help to summarize the results of the previous three studies and draw a general conclusion.
At this stage, we must assess the strongest threats to business and internal opportunities from the PESTEL analysis, and then name the strengths and weaknesses of the company based on the research conducted on the Porter's 5 Forces of Competition and Value Chain models. The result is shown in the information table:
Strengths:
1. High speed of car delivery
2. The most diverse fleet of vehicles
3. Low cost of transportation compared to competitors
4. Loading and packaging of goods, other additional services
5. Permission to enter the city
Weaknesses:
1. Used cars
2. Long waiting time for the dispatcher's response
3. Complicated online ordering process
Threats:
1. Difficulties due to the introduction of the federal law "On transport and forwarding activities"
2. State economic crisis
3. Constant increase in gasoline prices
4. There is no great need for freight transportation, since cars are often owned by families themselves.
Possibilities:
1. A drop in the level of competition due to the introduction of the law “On the restriction and control of the import of goods into the city”
2. Development of technical progress
Now we need to build a matrix and write out solutions at each intersection. Then they can be used to formulate a development strategy for the enterprise.
The company's marketing analysis has come to an end. Now we can summarize the actions taken.
Analysis of the company's marketing allowed:
find out how attractive the company's industry is in the market;
see the company's position in relation to competitors;
understand what competitive advantages the company has;
decide how best to exploit competitive advantages to compete with rivals in the marketplace;
identify the main competitors, as well as their strengths and weaknesses;
assess the level of competition in the company's industry as a whole;
to form an information base in order to build the future marketing strategy of the enterprise.
The company has several functioning departments: financial, planning, purchasing, accounting, repair bureau, and a purchasing logistics department.
Human resource management is based guangdong mobile phone numbers database on attracting new employees, hiring, monitoring and motivating them.
Technological development: daily vehicle inspections, use of new navigation systems.
Logistics at the production site: supply of cardboard packaging, agreement with filling stations, purchase of additional equipment from the supplier (navigation systems).
Purchasing cars from a dealer.
Parking of cars in the company's vehicle fleet, storage of cardboard packaging in the warehouse.
The main product is a freight transportation service. The main elements of the product are: the technical component (vehicle and additional equipment) and contact personnel (driver, loaders).
Distribution of products occurs via telephone and online orders.
The service is provided at the time and place specified by the customer.
Promotion: paper advertising media (posters, flyers), billboards, advertising on TV, radio and the Internet.
Service: additional service – movers; selection of a vehicle of the required format.
Step 4. Conducting a SWOT analysis, which will help to summarize the results of the previous three studies and draw a general conclusion.
At this stage, we must assess the strongest threats to business and internal opportunities from the PESTEL analysis, and then name the strengths and weaknesses of the company based on the research conducted on the Porter's 5 Forces of Competition and Value Chain models. The result is shown in the information table:
Strengths:
1. High speed of car delivery
2. The most diverse fleet of vehicles
3. Low cost of transportation compared to competitors
4. Loading and packaging of goods, other additional services
5. Permission to enter the city
Weaknesses:
1. Used cars
2. Long waiting time for the dispatcher's response
3. Complicated online ordering process
Threats:
1. Difficulties due to the introduction of the federal law "On transport and forwarding activities"
2. State economic crisis
3. Constant increase in gasoline prices
4. There is no great need for freight transportation, since cars are often owned by families themselves.
Possibilities:
1. A drop in the level of competition due to the introduction of the law “On the restriction and control of the import of goods into the city”
2. Development of technical progress
Now we need to build a matrix and write out solutions at each intersection. Then they can be used to formulate a development strategy for the enterprise.
The company's marketing analysis has come to an end. Now we can summarize the actions taken.
Analysis of the company's marketing allowed:
find out how attractive the company's industry is in the market;
see the company's position in relation to competitors;
understand what competitive advantages the company has;
decide how best to exploit competitive advantages to compete with rivals in the marketplace;
identify the main competitors, as well as their strengths and weaknesses;
assess the level of competition in the company's industry as a whole;
to form an information base in order to build the future marketing strategy of the enterprise.