Looking at the bigger picture

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See if your efforts are working by consistently monitoring and analyzing these metrics. Continually make improvements and experiment with changes by using social media monitoring tools like Sprout to tag messages for specific departments on your social team.

Sprout's Smart Inbox showing inbound messages with lithuania b2b leads a tag overlay that shows a dropdown of different options for support.
Sprout’s Smart Inbox helps you avoid going back and forth between networks by centralizing your social media in one place so monitoring and analyzing engagement metrics like reach and impressions is easier.

Now you know the difference between reach vs. impressions on different platforms, you can use these metrics to better understand how well your brand is generating awareness on social media.

But awareness is just the tip of the iceberg: the next step is to measure and optimize for engagement so you’re creating content that drives business and demonstrates ROI. You can track reach, impressions and engagement for every major network all in one place with Sprout Social: sign up for a free 30-day trial to get started.