Content Syndication: Everything You Need to Know to Syndicate Content [+FAQ]
Posted: Wed Jan 22, 2025 10:46 am
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7 min. read
Macy Storm
Macy Storm
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Senior Content Creator
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Melvin creates content for his company to share his industry expertise with his audience. He feels great about the content he makes, but the metrics say otherwise. Melvin’s content isn’t reaching as many people as he’d like.
If you’re like Melvin, you may wonder if there’s a way to help twitter database the reach of your content to put it in front of more interested audiences.
There is –– it’s called content syndication.
On this page, we’ll answer all your questions about syndicating content, including:
What is content syndication?
Why do businesses do content syndication?
How do I start with content syndication?
Plus, check out our handy FAQ section to get even more answers to your questions about content syndication!
Content syndication definition
So, what is content syndication? Content syndication is the practice of publishing your content on third-party websites to increase its reach. Companies use content syndication to help a wider audience discover their content, especially if it doesn’t initially reach a broad audience.
You can syndicate multiple types of content, including:
Blog posts
Infographics
Videos
In-depth articles
Syndicated content on Forbe's website
Why do businesses do content syndication?
So, what’s the point of doing content syndication?
Content syndication is a process that benefits both your business and the third-party website where you share your content.
The third-party website receives fresh content they don’t have to create. That means their readers will have content to interact with on their website and continue to engage with their brand.
For your business, on the other hand, content syndication helps you get your brand out to more people. You increase brand exposure and traffic to your website by posting content on third-party platforms.
7 min. read
Macy Storm
Macy Storm
Verified badge
Senior Content Creator
Chevron Down Icon
Melvin creates content for his company to share his industry expertise with his audience. He feels great about the content he makes, but the metrics say otherwise. Melvin’s content isn’t reaching as many people as he’d like.
If you’re like Melvin, you may wonder if there’s a way to help twitter database the reach of your content to put it in front of more interested audiences.
There is –– it’s called content syndication.
On this page, we’ll answer all your questions about syndicating content, including:
What is content syndication?
Why do businesses do content syndication?
How do I start with content syndication?
Plus, check out our handy FAQ section to get even more answers to your questions about content syndication!
Content syndication definition
So, what is content syndication? Content syndication is the practice of publishing your content on third-party websites to increase its reach. Companies use content syndication to help a wider audience discover their content, especially if it doesn’t initially reach a broad audience.
You can syndicate multiple types of content, including:
Blog posts
Infographics
Videos
In-depth articles
Syndicated content on Forbe's website
Why do businesses do content syndication?
So, what’s the point of doing content syndication?
Content syndication is a process that benefits both your business and the third-party website where you share your content.
The third-party website receives fresh content they don’t have to create. That means their readers will have content to interact with on their website and continue to engage with their brand.
For your business, on the other hand, content syndication helps you get your brand out to more people. You increase brand exposure and traffic to your website by posting content on third-party platforms.